Wap2b Insights
Wap2b Insights is the platform’s own analytics dashboard for broadcast performance. It aggregates delivery and engagement data across all of your campaigns, giving you a consolidated view of how your messages are performing.
What you can track
- Delivery rates — the percentage of sent messages that were successfully delivered.
- Read rates — the percentage of delivered messages that recipients opened and read.
- Engagement metrics — a summary of how recipients interacted with your broadcasts.
- Trends over time — see how your broadcast performance changes across campaigns.
How it works
Wap2b Insights collects delivery callbacks and read receipts as they come in from the WhatsApp Business API and presents them in an easy-to-read dashboard. This data is processed and displayed within Wap2b, so you can review your broadcast performance without leaving the platform.
For conversation-level metrics and cost data provided directly by Meta, see Meta Analytics.
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